About
I work at the intersection of growth, MarTech, measurement, and AI in production. The work is the proof; the method is what makes it repeatable.
Wizeline · Senior Marketing Lead · 2025—
Replicated my own agent architecture on Cursor Enterprise, got it approved by a regulated financial-services client, and shipped it to 40+ daily users. Five-provider model router, retrieval over brand guidelines, evaluator models scoring both machine and human output.
PMI Americas · Growth Marketing Lead · 2019—2021
Owned a full-funnel growth P&L of roughly $15M — revenue, media and opex. Conversion up 40% in six months on the same traffic; an affiliate model that outpaced sister regions by 16% and was replicated across the Americas.
Uber / UberEats · Sr Marketing Manager · 2017—2019
Built the attribution stack — media mix modelling, GeoLift and Brand Lift — that improved measured acquisition attribution by 28% across ten-plus Spanish-speaking markets. Designed the first regional joint business plan with Google, worth 14% media optimization.