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Case summary

+140% eCommerce revenue in 12 months

Owned a full-funnel growth P&L of roughly $15M — revenue, media and opex. Conversion up 40% in six months on the same traffic; an affiliate model that outpaced sister regions by 16% and was replicated across the Americas.

PMI Americas · Growth Marketing Lead · 2019—2021

  • eCommerce
  • SEO
  • Affiliate
  • CRO

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